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Is It Still Paint?

  • Is It Still Paint?

    Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?

    Learn More

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Products

Here you will find a listing of Benjamin Moore Paints' product lines.

Aura® Paint

Aura paint covers like no other – even the deepest shades never require more than a second coat. Its fast-drying formula lets you recoat in as quickly as an hour and touch-ups are seamless. Aura paint’s proprietary Colour Lock® Technology locks in colour for incredible colour depth and durability that won’t fade over time and wear. Low VOCs and low odour keep the environment healthier, too. 

Aura paint is available in the entire Benjamin Moore colour palette of over 3,600 hues along with their popular Affinity® Colours – 144 harmonious colours that complement every style. 

Regal®

Regal Select offers the premium performance and smooth application you've come to expect from our classic paint, with the added benefits of cutting-edge new technologies. Thanks to our proprietary waterborne resins and zero VOC colourants, Regal Select is both a paint and primer in one advanced formula.

STIX Bonding Primer

STIX Bonding Primer

STIX Waterborne Bonding Primer is a premium quality, acrylic/urethane primer-sealer designed with a unique "Step Change Technology" that delivers unparalleled adhesion to the most challenging surfaces.

Exterior:

Natura™

Recycling, buying organic, using energy efficient products – these are just a few of the choices you make every day to help the environment. With Natura paint, you have an environmentally friendly option when it comes to painting the interior of your home, and you can count on the beauty and quality you expect from Benjamin Moore. 
Unlike most environmentally friendly paints, there are no compromises with Natura. It covers easily and beautifully, and because there are zero VOCs in both the paint and the colorants, you can choose from more than 3000 gorgeous colours. Natura is virtually odourless.

Prime Lock

Prime Lock

A fast-drying, white-pigmented interior/exterior coating that both primes and seals plaster, wood, drywall, and masonry.

ben® Waterborne Exterior Paint

ben Premium Exterior latex paint is a 100% acrylic latex paint that delivers dependable performance, application and appearance. It is premium quality, environmentally friendly with low VOC and is designed to meet the needs of a value conscious consumer.

Interior:

Aura Exterior

Aura Exterior Paint

Benjamin Moore Aura offers the most advanced way to bring colour to your world with the next generation of paint that simplifies your life. Our patented breakthrough paint technology, called Colour Lock, is the only one of its kind in the industry, bringing you a discernibly richer, truer colour, paired with incomparable performance.

ARBORCOAT®

Arborcoat®  is the newest Exterior Stain line from Benjamin Moore, using advanced waterborne technology. All finishes are easy to apply and offer superior protection of exterior wood while enhancing its texture and grain. It's available in a wide variety of opacities and colours including a unique transparent and semi-transparent staining system.

Primers:

Fresh Start

When only the very best will do, choose premium quality Benjamin Moore Fresh Start primers. Their unsurpassed performance ensures a successful project with superior results. Fresh Start primers are specially formulated for any type of substrate preparation and provide a complete system that is designed to maximize the performance and longevity of the Benjamin Moore topcoat.

ben®

Interior paint that’s style and budget-conscious, ben® is a superior quality coating that applies and cleans-up easily, and dries to a strong, durable finish. Indulge your sense of style without sacrificing great design or your budget. Available in over 3,000 colours in flat, eggshell and semi-gloss sheens.

AQUA LOCK Plus ™

AQUA LOCK Plus ™

AQUA LOCK Plus ™ Latex Stain Killer is a 100% acrylic formulated primer that provides excellent adhesion properties to a variety of interior & exterior surfaces. It has superior sealing and coverage qualities, product versatility and is an excellent base coat for both latex and oil-based finish coatings.

Aura® Waterborne Interior Paint

With our exclusive Colour Lock technology, Aura brings you discernibly richer, truer colours that stay true over time. Visibly thicker, Aura offers extreme hide so it covers dark colours and imperfections in fewer coats. The ultimate in performance and durability, Aura also contains zero VOCs* and is low odour.

*Zero VOC according to EPA Method 24

Aura® Waterborne Exterior Paint

Aura Exterior combines the outstanding advantages of our proprietary resins and Colour Lock technology to deliver rich, full colour and unprecedented durability, even in the harshest weather conditions. Aura protects against cracking, peeling, and fading, and is mildew- and stain-resistant. Aura Exterior comes with a Lifetime Limited Warranty.

Aura® Grand Entrance® Door & Trim Enamel

Aura Grand Entrance creates a smooth, hard film that is as durable as it is beautiful. It delivers a rich, lustrous finish that will retain its gloss and colour for years. It provides easy, smooth application with low VOCs and low odour.

Regal® Select Waterborne Interior Paint

REGAL Select is a trusted premium paint that offers outstanding durability and washability in a wide variety of finishes. Trusted by consumers and professional painters for more than 50 years, it delivers excellent hide and coverage for a perfectly uniform finish that stands up to the activity of everyday life. It also contains zero VOCs* and is low odour.

*Zero VOC according to EPA Method 24

Regal® Select Exterior High Build

REGAL Select Exterior High Build is a premium waterborne acrylic paint tinted through our proprietary Gennex colorant system. It offers a thick, high-build formula engineered for optimum hide and fewer coats. With easy application by brush or spray, this coating offers excellent flow and levelling and a superior performance for all your exterior projects.

Benjamin Moore Natura™ Premium Interior Paint

Benjamin Moore Natura® is certified asthma & allergy friendly®. The asthma & allergy friendly® Certification Program independently tests and identifies consumer products that are more suitable for those living with asthma and allergies. Benjamin Moore Natura earned the certification based on its odour, emission and VOC performance. Benjamin Moore Natura has zero emissions (measured at four hours after application).* Like other Benjamin Moore® premium paints, Benjamin Moore Natura is tinted with our patented Gennex® colorants and provides a durable, beautiful finish that is available in thousands of colours.
*According to ASTM Standard Guide D 5116 and CDPH/EHLB/Standard Method V1.1.
The CERTIFIED ASTHMA & ALLERGY FRIENDLY Mark is a Registered Certification Mark of ASTHMA CANADA and ALLERGY STANDARDS LTD.


ben® Interior

ben® interior paint delivers a quality coating that applies easily requiring no previous painting knowledge. It has zero VOCs, low odour and dries quickly allowing the room to return to service the same day. ben is available in thousands of colours in flat, eggshell and semi-gloss finishes.

Studio Finishes®

Take colour to another dimension with Benjamin Moore® Studio Finishes® - a collection of coating designed to create unique, dramatic effects or faux finishes. Metallic Glazes, sand texture or hammered metal are just a few of the finishes to capture and reflect the beauty of light and colour to transform everyday surfaces into stunning design elements.

Fresh Start

When only the very best will do, choose premium Benjamin Moore Fresh Start primers. Their unsurpassed performance ensures a successful project with superior results. Fresh Start primers are specially formulated for any type of substrate preparation and provide a complete system that is designed to maximize the performance and longevity of the Benjamin Moore topcoat.

Benjamin Moore ARBORCOAT® Premium Exterior Stain

ARBORCOAT is a complete line of Waterborne and Classic Oil Finishes that utilizes next generation stain technology to resist the exterior elements and extend the life of outdoor living spaces. It’s designed to protect wood from harsh UV rays and water damage. You’ll love the timeless palette of driftwood grays, warm russets, and woodland greens.

ADVANCE Interior Paint

A premium quality waterborne alkyd that delivers the unique application and performance of conventional oil paint with the low odour/low VOC and soap and water clean-up of waterborne finishes. It is a 100% alkyd formula water-dispersible alkyd developed with proprietary new resins that keep VOCs low even after tinting. It flows and levels like a traditional alkyd with the extended open-time required to achieve high-end finishes. The perfect paint for kitchen cabinets and all types of interior trim and woodwork.

Benjamin Moore® Chalkboard Paint (308)

Benjamin Moore Chalkboard Paint, available in any colour, lets you turn virtually any interior surface into an easy-to-clean chalkboard. It goes on smoothly, just like other paints – and with lots of fun colours to choose from, the blackboard no longer has to be black.

Impervex® Latex High Gloss Enamel

Quick-drying, high gloss enamel providing outstanding rust inhibition with excellent colour retention and weather resistance. Washes easily and produces no unpleasant odour during application.

Ultra Spec 500

Zero-VOC Ultra Spec 500 is a professional-quality interior coating designed to meet the needs of professional painting contractors, facility managers, and property managers. Available in a wide range of sheens and unlimited colours, professionals will appreciate its excellent hiding and touch-up properties, good flow and levelling, easy application, and soap-and-water cleanup.

Floor & Patio Latex Enamels

A premium quality, quick-drying latex floor enamels for interior or exterior use on unpainted concrete (new or old) and previously finished wood or concrete floors. Available in Low Sheen and High-gloss that provide excellent colour and gloss retention that are resistant to soaps, detergent, grease and oil.